The region had already been known as an excellent production site hundreds of years ago. The “Starlingermühle” paper mill used to create handmade paper from waste textiles. In 1890 the Lower Austrian paper industrialist Emil Hamburger acquired the mill because he believed the location would be ideal for his expansion plans: the Ager River supplied all the water he needed, the nearby coal mines in the Upper Austrian Hausruckviertel region provided him with energy, the wood came from the surrounding mountains, and there was an ample supply of people forced to change from agriculture to factory work.
The year 1892 marked the start of operations of the first pulp and paper mill in Lenzing. In 1935/36 it was acquired by the Bunzl family of paper industrialists and gradually transformed into one of the most advanced pulp and paper production sites in Europe.